TRASHCAN MEMOIRS
METROPOLITAN MAGAZINE
BELOW | METROPOLITAN MAGAZINE, 1995. IN THE MID-1990S AUSTRALIAN MEDIA AND MEN’S LIFESTYLE PUBLISHING HELPED ACCELERATE A GROOMING CULTURE CALLED THE METROSEXUAL MOVEMENT. CENTRED ON SKINCARE, APPEARANCE AND SELF-EXPRESSION. WHAT BEGAN AS AN EARLY URBAN ADOPTER SCENE (PREDOMINANTLY YUPPY AND GAY SUBCULTURES) RAPIDLY EVOLVED INTO MAINSTREAM.
MODERN MALE GROOMING PRODUCTS BECAME A BILLION DOLLAR CATEGORY WITHIN A DECADE. RETROSPECTIVELY HANLON® WAS A TREND LEADER. SUB-CONTEXT: MEN’S GROOMING IN THE 90S WAS AMPLIFIED BY THE LAUNCH OF GROOMING ARTICLES (FROM MAKE-UP TO MUD PACKS) AND MEN’S LIFESTYLE MAGAZINES. THOSE STORIES AND ARTICLES HELPED TO SHAPE MODERN AUSTRALIAN GROOMING CULTURE AND SPREAD THE NEWS.
LEFT | METROPOLITAN STYLE 1995
RIGHT | METROPOLITAN STYLE 1995
ABOVE | METROPOLITAN STYLE 1995
ON INSTAGRAM NOW
