TRASHCAN MEMOIRS
SYDNEY MORNING HERALD
AUSTRALIA'S FIRST PERFUMER. PIONEER IN MEN'S SKINCARE
SYDNEY MORNING HERALD, 1995.
‘IT'S HARD TO FATHOM THAT ONLY EIGHT MONTHS AGO, HE WAS MUCKING AROUND WITH POTIONS AND LOTIONS IN SPRAY-PAINTED VEGEMITE JARS IN HIS BACK YARD’.
SYDNEY MORNING HERALD, DECEMBER 1996. GRACE BROS ADVERTISEMENT.
‘THE CHRISTOPHER HANLON RANGE IS THE FIRST TO OFFER SKINCARE AND FRAGRANCES FOR MEN’.
BACKGROUND | Hanlon® had been trading for about a year and HIS range of AUSTRALIAN MADE ORGANIC COSMETICS AND PERFUME was growing IN POPULARITY. editorial exposure HAD INCREASED and Grace Bros pitched in. HANLON® WAS POSITIONED NEXT TO CHANEL, CHRISTIAN DIOR, CALVIN KLEIN AND GIORGIO ARMANI IN GRACE BROS AND MYER DEPARTMENT STORES (NATIONALLY).
THE COLOGNE
TIME MAGAZINE 1995
PICTURED ABOVE | EDITORIAL FROM TIME MAGAZINE 1995. HANLON’S® FIRST PROFESSIONALLY DEVELOPED PERFUME WAS CALLED COLOGNE. THE DEPARTMENT STORE LINE WAS LAUNCHED IN MYER AND GRACE BROS WITH FIVE THOUSAND DOLLARS (PRIZE MONEY FROM THE 1994 SYDNEY FESTIVAL DESIGN COMPETITION).
AS A NAÏVE YOUTH WITH NO BUSINESS CONNECTIONS, NO MEDIA FRIENDS, NO CORPORATE BACKING AND NO NAME, HANLON® AND HIS TEENAGED FRIENDS BEGAN COMPETING WITH THE WORLD’S LARGEST COSMETIC COMPANIES, LIKE CALVIN KLEIN, GUCCI (AKA TOM FORD) AND CHRISTIAN DIOR IN AUSTRALIA’S LARGEST DEPARTMENT STORE CHAIN. WITHIN A FEW YEARS, WITH THE HELP OF HIS FRIENDS, CH® BECAME THE NUMBER ONE SELLING MEN’S PERFUME AND SKINCARE BRAND IN MELBOURNE AND SYDNEY. ARTISAN NOT INDUSTRY MADE, BECAME THEIR CATCHCRY.
“IN 1995 MY BACKYARD FLOWERBOMBS EXPLODED ON THE DEPARTMENT STORE ARENA. THE SMELL? $UCCESS!”
DEPARTMENT STORE HIT
BY BEAUTY BOMB
SYDNEY STAR OBSERVER, 1999.
ON INSTAGRAM NOW
