TRASH CAN MEMOIRS

AUSTRALIA'S FIRST PERFUMER. PIONEER IN MEN'S SKINCARE

 

SYDNEY MORNING HERALD 1995. A NEWSPAPER STORY ON THE CHRISTOPHER HANLON® BRAND SAYS: "IT'S HARD TO FATHOM THAT ONLY EIGHT MONTHS AGO, HE WAS MUCKING AROUND WITH POTIONS AND LOTIONS IN SPRAY-PAINTED VEGEMITE JARS IN HIS BACK YARD".

 

SYDNEY MORNING HERALD DECEMBER 1996, MYER/GRACE BROS. ADVERTISEMENT: "THE CHRISTOPHER HANLON RANGE IS THE FIRST TO OFFER SKINCARE AND FRAGRANCES FOR MEN". BACKGROUND INFO: Hanlon® had been trading for about a year and the range of AUSTRALIAN MADE ORGANIC COSMETICS AND PERFUME was growing IN POPULARITY. CH® was getting editorial exposure and Grace Bros (TODAY CALLED MYER) also pitched in. This advertisement is from The Sydney Morning Herald (the most popular newspaper in Sydney AT THE TIME with approximately 3 million in readership). THE CHRISTOPHER HANLON® COSMETIC COUNTER WAS POSITIONED NEXT TO CHANEL, DIOR, CALVIN KLEIN AND THE GIORGIO ARMANI BRANDS IN MYERS AUSTRALIA WIDE (NSW, VIC, QLD, SA)

 

THE COLOGNE

TIME MAGAZINE 1995

PICTURED ABOVE: EDITORIAL FROM TIME MAGAZINE 1995. HANLON’S® FIRST PROFESSIONALLY DEVELOPED PERFUME WAS CALLED ‘COLOGNE’. THE DEPARTMENT STORE LINE WAS LAUNCHED AUSTRALIA WIDE IN MYERS (GRACE BROS) WITH FIVE THOUSAND DOLLARS (PRIZE MONEY FROM THE 1994 SYDNEY FESTIVAL DESIGN COMPETITION). AS A NAÏVE YOUTH WITH NO BUSINESS CONNECTIONS, NO MEDIA-FRIENDS, NO CORPORATE FINANCIAL BACKING AND NO NAME, HANLON® BEGAN COMPETING WITH THE WORLD’S LARGEST COSMETIC COMPANIES LIKE CALVIN KLEIN, GUCCI (AKA TOM FORD) AND DIOR IN AUSTRALIA’S LARGEST DEPARTMENT STORE. WITHIN A FEW YEARS WITH THE HELP OF HIS TEENAGE FRIENDS, HANLON® BECAME THE NUMBER ONE SELLING PERFUME BRAND.


IN 1995 MY FLOWER-BOMB CONCOCTIONS EXPLODED ONTO THE DEPARTMENT STORE ARENA. THE SMELL? $UCCESS.
— Christopher Hanlon®

 

SYDNEY STAR OBSERVER 1999


 

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