TRASHCAN MEMOIRS
AUSTRALIA'S FIRST PERFUMER. PIONEER IN MEN'S SKINCARE
SYDNEY MORNING HERALD 1995. A NEWSPAPER STORY ON THE CHRISTOPHER HANLON® BRAND SAYS: "IT'S HARD TO FATHOM THAT ONLY EIGHT MONTHS AGO, HE WAS MUCKING AROUND WITH POTIONS AND LOTIONS IN SPRAY-PAINTED VEGEMITE JARS IN HIS BACK YARD".
SYDNEY MORNING HERALD DECEMBER 1996, MYER/GRACE BROS. ADVERTISEMENT: "THE CHRISTOPHER HANLON RANGE IS THE FIRST TO OFFER SKINCARE AND FRAGRANCES FOR MEN". BACKGROUND INFO: Hanlon® had been trading for about a year and the range of AUSTRALIAN MADE ORGANIC COSMETICS AND PERFUME was growing IN POPULARITY. CH® was getting editorial exposure and Grace Bros (TODAY CALLED MYER) also pitched in. This advertisement is from The Sydney Morning Herald (the most popular newspaper in Sydney AT THE TIME with approximately 3 million in readership). THE CHRISTOPHER HANLON® COSMETIC COUNTER WAS POSITIONED NEXT TO CHANEL, DIOR, CALVIN KLEIN AND THE GIORGIO ARMANI BRANDS IN MYERS AUSTRALIA WIDE (NSW, VIC, QLD, SA)
THE COLOGNE
TIME MAGAZINE 1995
PICTURED ABOVE: EDITORIAL FROM TIME MAGAZINE 1995. HANLON’S® FIRST PROFESSIONALLY DEVELOPED PERFUME WAS CALLED ‘COLOGNE’. THE DEPARTMENT STORE LINE WAS LAUNCHED AUSTRALIA WIDE IN MYER (GRACE BROS) WITH FIVE THOUSAND DOLLARS (PRIZE MONEY FROM THE 1994 SYDNEY FESTIVAL DESIGN COMPETITION). AS A NAÏVE YOUTH WITH NO BUSINESS CONNECTIONS, NO MEDIA-FRIENDS, NO CORPORATE FINANCIAL BACKING AND NO NAME, HANLON® BEGAN COMPETING WITH THE WORLD’S LARGEST COSMETIC COMPANIES LIKE CALVIN KLEIN, GUCCI (AKA TOM FORD) AND DIOR IN AUSTRALIA’S LARGEST DEPARTMENT STORE. WITHIN A FEW YEARS WITH THE HELP OF HIS TEENAGE FRIENDS AND HIS INSPIRING ESSENTIAL OIL BLENDS, HANLON® BECAME THE NUMBER ONE SELLING MEN’S PERFUME AND SKINCARE BRAND. ARTISAN NOT INDUSTRY MADE, BECAME THE NEW YOUTHFUL CONSUMER CATCHCRY.
“IN 1995 MY BACKYARD FLOWER-BOMB CONCOCTIONS EXPLODED ONTO THE DEPARTMENT STORE ARENA. THE SMELL? $UCCESS!”
DEPARTMENT STORE HIT
BY BEAUTY BOMB
SYDNEY STAR OBSERVER 1999
ON INSTAGRAM NOW
